Kids Industries’ Gary Pope to discuss ‘Why Insight Matters in Toy Design’ at Play Creators Conference 2023

Play Creators Festival

by Billy Langsworthy
Published 16.05.23

The session will look at how a better understanding of insights – including where to find them and how to apply them – can lead designers and inventors to stronger, more saleable concepts.

Gary Pope – CEO and Co-Founder of insights, strategy and creative agency Kids Industries – will be discussing ‘Why Insight Matters in Toy Design’ at this year’s Play Creators Conference.

The session will look at how a better understanding of insights – including where to find them and how to apply them – can lead designers and inventors to stronger, more saleable concepts.

“We’ll look at children and need states and we’ll share some thinking tools, tips, tricks and techniques you can use right away,” said Gary.

This year’s Play Creators Conference takes place at London’s Stamford Bridge stadium on Wednesday, June 28th.

For more information, head to: https://playcreatorsconference.co.uk or to buy your ticket, click here: https://playcreatorsconference.co.uk/product/play-creators-conference-ticket/.

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