Kids Industries launches suite of services aimed at helping brands “unravel the mysteries of fandom”

Insights, strategy and creative agency Kids Industries has launched a suite of services aimed at helping brands “unravel the mysteries of fandom”.

At the heart of the ‘KI Fandom Model’ lies an understanding of what constitutes a ‘real fan’ and how brands can effectively leverage fandom to drive growth.

The new offerings will enable KI to provide a range of tailor-made solutions to meet the diverse needs of brand teams. These services includes training to provide marketing and brand teams with a comprehensive understanding of the KI Fandom Model.

Another offering is a full-day workshop that immerses participants in the intricacies of the KI Fandom Model. Marketing, brand, product development and social media teams will learn how to apply the model to their specific contexts.

Finally, KI’s root and branch projects sees teams collaborate with KI to create fandom strategies grounded in business realities.

“Fans are no longer just consumers; they are the lifeblood of a brand,” said Gary Pope, CEO at KI.

“They embody complexity and value like no other audience. That’s why we’ve developed the KI Fandom Model, a sophisticated framework that enables brands to get closer to the fans, creating true connection with a franchise and building lasting relationships, loyalty and new revenue streams. And, perhaps most importantly, applying the principles of The Fandom Model can also improve discoverability.

“We’re committed to driving innovation and empowering brands across a range of sectors including FMCG, entertainment, gaming, preschool, lifestyle and sports, to forge meaningful connections with their audience. For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer.”