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“We hope this can be a thoughtful way for children who have arrived in the UK and within Europe to access a resource to aid conversation as and when they are ready to do so,” said Kids Industries’ Gary Pope.
Family-focused marketing agency Kids Industries has teamed up with LHB Illustrations’ Laura Helen Brown from LHB Illustrations to make her My Emotions Activity Book available to displaced Ukrainian children.
My Emotions is designed as a means of generating conversations with children about their feelings and wellbeing and was first launched as a free-of-charge printable resource in March 2021. It has since received rave reviews and downloads from high-profile childcare experts and play teams at Great Ormond Street Hospital, NSPCC, Women’s Aid and Barnardo’s.
The book can be downloaded from the Kids Industries website and Kids Industries is funding the Ukrainian translation. The agency also connected Laura with the team at Doxdirect.com, who volunteered to print and post orders of the Ukrainian language version of the printed booklet from UK and Poland for free.
As a result, the My Emotions Activity Book will be made available to the 3,750,000 Ukrainian children who have been forced to flee the ongoing violence.
“It’s critical to recognise and support children’s mental health and wellbeing, especially for those fleeing Ukraine,” said Laura Brown, author of My Emotions Activity Book and founder of LHB Illustrations.
“Leaving their homes, families and friends in very difficult circumstances presents children with a number of worries and coping with such uncertainty and anxiety is incredibly tough – let alone adapting to new environments. I’m incredibly grateful for the support Gary and his team have shown. Making the book available free of charge to as many children as possible is key.”
Gary Pope, CEO and Co-Founder at Kids Industries and Children’s Commissioner for Products of Change, added: “As a family focused marketing agency, we see it as our responsibility to support initiatives like Laura’s – where we can help make a difference to young people’s lives directly. Her book is beautifully illustrated and written in a way that children can relate to, helping to nurture their emotional literacy.
“We hope this can be a thoughtful way for children who have arrived in the UK and within Europe to access a resource to aid conversation as and when they are ready to do so. If you can help at all to get this resource to even more children, we’d love to hear from you.”
Tom Griffiths, CEO at Doxdirect, continued: “Supporting children’s education and wellbeing is a big part of what we do – and Laura’s book was a natural fit with our community programme which also includes help with 150k+ free maths test packs along with missing pet posters and Online Safe Spaces – the Royal Mail programme helping victims of domestic violence obtain support.”
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