Kraft teams with Van Leeuwen for Macaroni & Cheese ice cream

Kraft has teamed with Brooklyn-based ice cream company Van Leeuwen to launch a limited-edition Macaroni & Cheese ice cream to celebrate National Macaroni & Cheese Day.

To create the flavour, Van Leeuwen churned Kraft Macaroni & Cheese into their ice cream.

“We know that there is nothing more refreshing on a hot summer day than ice cream – that is why we wanted to combine two of the most iconic comfort foods to create an ice cream with the unforgettable flavour of Kraft Macaroni & Cheese we all grew up with,” said Emily Violett, Sr. Associate Brand Manager for Kraft Macaroni & Cheese.

“As big fans of Van Leeuwen, we knew they’d be the perfect partner to create this ice cream with us. Not only does it taste delicious, but it’s also made with high quality ingredients and contains no artificial flavours, preservatives, or dyes just like our Kraft Macaroni & Cheese.”