Kylie Jenner collaboration “a seminal moment in Bratz history”, says MGA

MGA Entertainment has teamed up with Kylie Jenner to launch its first celebrity Bratz collection.

The Mini Bratz x Kylie collectibles reimagines Kylie Jenner as a Bratz doll, with looks centred around key moments from her life.

“I have been a fan of Bratz since childhood and I’ve always wanted my own Bratz doll,” said Kylie Jenner.

“I have loved every step of the process this past year in creating these dolls alongside the Bratz team. I’m so excited they are here!”

Bratz Creative Director, Jasmin Larian, added: “This is a seminal moment in Bratz history to join forces with Kylie Jenner as the brand’s first-ever celebrity collaboration.

“Kylie truly embodies everything Bratz has stood for since its inception 22 years ago – from being disruptive and rebellious to energetic and expressive. Not only will this collaboration expand to Kylie’s millions of fans, but it will also reach the audiences that grew up with Bratz and are excited to relive the Y2K Bratz lifestyle today. We couldn’t be prouder to welcome Kylie into the Bratz family.”

The collaboration will also see the launch of Bratz x Kylie fashion dolls this Fall.

“We’ve been hard at work with Kylie and her team to ensure the dolls are as authentic and meticulously designed as possible,” said Chelsea Green, Art Director, Bratz, adding: “With both Bratz and Kylie at the helm, we knew the collections had to exude authenticity.”