Kylie Jenner launches baby brand, Kylie Baby

Kylie Jenner has launched a new baby brand, Kylie Baby.

Following Kylie Cosmetics, Kylie Skin and Kylie Swim, Jenner’s Kylie Baby brand will span gentle shampoo, conditioner, bubble bath and moisturising lotion, as well as accessories like bath towels and brushes.

“When my daughter was born I was working on developing Kylie Skin; I started to research baby skincare products and ingredients because I wanted to make sure I was putting gentle and high tolerance products on her skin that followed the core principles of my Kylie Skin line,” said Jenner.

“Kylie Baby was my way of creating products that I could develop from the ground up to be exactly what I wanted for my babies, so that you can have our tried and tested formula favourites for yours.

“Designed for babies and kids of all ages, my products are conscious and gentle paediatrician-tested skincare and haircare must-haves. On top of following all of my key principles for skincare, I worked closely with my team and chemists to select naturally-derived ingredients and botanicals for my Kylie Baby formulas while making them all hypoallergenic, paediatrician-tested, tear free.”