Lacoste debuts Polaroid apparel collection

Lacoste has launched a new apparel collaboration with Polaroid.

The collection is inspired by Polaroid’s logo and centres around the brand’s rainbow colours.

The range includes classic polos and hoodies, accessories, sneakers, tennis shoes, caps, watches and backpacks. For Lacoste Live, archive Lacoste images are layered onto colourful oversized polo shirts, hoodies, T-shirts and track pants.

To celebrate the launch, Lacoste created an ad created solely from Polaroid photos. Check out the ad, and some shots of the new collection, below: