Ladybird has now sold over one million Bluey books

Where’s Bluey is the UK’s most popular Bluey title, selling over 100,000 copies to date.

Ladybird has sold over one million Bluey books through TCM since first publishing the brand back in July 2021.

These sales have come from 29 titles, with Where’s Bluey the UK’s most popular Bluey title, selling 103,066 copies.

Bluey: My Dad is Awesome is the number title in the pre-school market this week, while the week ending April 8th 2023 was the biggest TCM week for Bluey yet, with 25,538 copies sold across all titles.

“It’s so exciting to reach this amazing milestone less than two years from launch,” said Rianna Mezzullo, Editorial Director at Ladybird.

“A phenomenal result for an absolute phenomenon of a brand! Ladybird is incredibly proud to be the home of Bluey publishing in the UK. We look forward to sharing millions more of Bluey’s adventures with families here and around the world.”

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