Larkshead to helm licensing push for Sweet Cherry’s publishing portfolio

Leicester-based children’s publisher Sweet Cherry has signed a worldwide portfolio partnership with Larkshead Licensing.

The agreement sees Larkshead charged with building a licensing programme for Sweet Cherry titles like Mula and Friends, Maggie Sparks and Crystal Cove. All will be showcased on Larkshead’s BLE stand (A234) this year.

“As a publisher we have been fortunate to enjoy phenomenal growth over the last few years and licensing is an area that we now feel is ripe for development,” said Sweet Cherry MD Abdul Thadha.

“Working with Clare and her team offers us the reassurance that Larkshead not only share our values, but have also demonstrated a successful track record of igniting children’s IP and fun learning. By extending the retail footprint of our authors and their stories, we will be able to offer our fanbase engaging ways to further enjoy their favourite brands. I am very much looking forward to seeing the first products take shape and to supporting these commercial endeavours via our sister company Books2Door.”

Clare Piggott, MD of Larkshead, added: “It’s incredibly gratifying that Sweet Cherry have trusted us to pilot their licensing journey across such a wide range of in-house titles. Rarely does a licensee become a licensor and this speaks to our positive working relationship.

“As a team, Sweet Cherry demonstrate daily their inclusive and commercially ethical outlook. It’s going to be a fun and rewarding partnership and I am looking forward to sharing further details with all our licensing friends and colleagues at BLE.”

To learn more about licensing opportunities across the Sweet Cherry in-house portfolio, contact Larkshead at [email protected].