Layered Reality’s Elvis Presley experience – Elvis Evolution – to open at Immerse LDN in 2025

Layered Reality has teamed up with Elvis Presley Enterprises and Authentic Brands Group on an immersive Elvis Presley experience that will open in London next year.

Elvis Evolution will take place at Immerse LDN at the London ExCeL Waterfront from May 2025. The 110-minute experience centres on Elvis’ iconic ’68 special performance, using ‘cutting-edge technology and generative AI’ to deliver moments that ‘stunning sensory effects and digitally remastered tracks.’

Before the show, guests can enjoy a 1960s American diner experience, and after the show, fans can head to the All Shook Up After-Party.

“Elvis Evolution is a next generation tribute to the musical legend that is Elvis Presley,” said Andrew McGuinness, Founder and CEO of Layered Reality.

“Elvis maintains superstar status globally and people around the world no longer want to sit and passively receive entertainment – they want to be a part of it. It’ll be a memory-making experience that will be a bucket list item for Elvis fans and music lovers and for those who just love an uplifting night out. We know demand will be high, but with no dynamic pricing in place, fans who have already waited decades for this moment can feel confident they can get a ticket at the original price. We want the show to be as accessible as possible, without any surprises for those desperate to secure tickets”

Joel Weinshanker, Managing Partner of Elvis Presley Enterprises, added: “Elvis has always been more than just a performer; he represents an era, a cultural shift, and a connection that spans generations. With Elvis Evolution, we are pushing the boundaries of how his legacy is experienced.

“Layered Reality’s immersive approach will allow fans to truly step into Elvis’ world and feel the energy and spirit of his music in an unprecedented way. We are excited to bring this new chapter of Elvis’ legacy to life, allowing fans to engage with his iconic music and larger-than-life persona in a deeply personal and interactive format.”

Damian Norman, Director of Immersive Entertainment & Events at Excel, London, said: “At Immerse LDN, we are proud to be developing the UK’s first dedicated immersive entertainment district. A cornerstone of our vision is to collaborate with world-leading content creators, which is why we are thrilled to partner with Layered Reality to bring Elvis Evolution to life.

“With their well-deserved reputation as a market leader in London’s immersive scene and their track record of delivering successful, long- running IP’s Layered Reality is the ideal partner to resurrect one of the best-selling artists in history. The music of Elvis continues to inspire and captivate audiences worldwide, and we couldn’t be more excited to welcome him to Immerse LDN.”

Image Credit: Authentic Brands Group