LEGO Bluey sets to launch this year

LEGO is teaming up with BBC Studios for a range of LEGO Bluey sets.

Six new LEGO Bluey sets will launch in 2025 across the LEGO 4+ and LEGO DUPLO themes. The products will be revealed this spring.

“We are absolutely thrilled to bring together the worlds of LEGO Play and Bluey with the team at BBC Studios,” said Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group.

“It’s been a long time coming and we believe that this partnership is a match made in heaven for younger builders and families alike. Just like the LEGO brand, the Bluey brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission.”

Julie Kekwick, Head of Licensing Hardlines Consumer Products at BBC Studios added: “We’re thrilled to partner with the LEGO Group for Bluey! We believe that LEGO Bluey products will offer families a fantastic new way to engage with beloved characters and stories from the hit animated series, cultivating even more imaginative play inspired by the Heelers.”