LEGO debuts Peppa Pig DUPLO sets

LEGO has debuted its first line of LEGO DUPLO Peppa Pig sets.

Launching as part of Peppa’s 20th anniversary celebrations, the range includes Garden & Tree House, Boat Trip, Supermarket and Birthday House sets.
“We are excited to finally reveal the LEGO DUPLO Peppa Pig sets,” said Roberta Cardazzo, Design Manager at the LEGO Group.

“They have been brought to life through an incredible team effort across both brands, where our goal was to capture the essence of the playful Peppa Pig world and offer toddlers the opportunity to re-create and role-play their favourite scenes and moments from the TV series – and in parallel support their learning and development journey through play.”

Casey Collins, President of Licensed Consumer Products at Hasbro, added: “For two decades, Peppa Pig has taught values of confidence, friendship and individuality to pre-schoolers around the world. These themes are carried through every touchpoint from the brand, from entertainment to live experiences, toys and more.

“Crafted specifically for little hands, LEGO DUPLO is the perfect expansion to the world of Peppa Pig. With these colourful sets, pre-schoolers build foundational skills and explore the world around them with their best friend Peppa by their side.”

In addition, a LEGO DUPLO Peppa Pig play park area will open in Billund, Denmark on March 23rd at LEGOLAND Billund. This will be followed soon after by Europe’s first standalone Peppa Pig theme park, opening in Günzburg next to LEGOLAND Deutschland.

The LEGO DUPLO PEPPA PIG sets are available from June 1st and in Americas from August 1st.