Leila Loumi joins Banijay Rights as VP of Licensing

Banijay Rights – the global distribution arm of Banijay Entertainment – has welcomed Leila Loumi as VP of Licensing.

Loumi will be responsible for executing Banijay Rights’ licensing and merchandising strategy across Banijay Entertainment’s key brands, which includes MasterChef, Peaky Blinders, Black Mirror, Rogue Heroes, Simon’s Cat, Deal or No Deal, Big Brother and Survivor.

An experienced senior executive, she was formerly Global Senior Director of Licensing at brands agency Licensing Matters Global. Prior to this, Loumi held senior licensing positions at companies like WarnerMedia, Turner Broadcasting System and Beanstalk.

Based in London, she will report into David Christopher, Group Director of Licensing and Merchandise at Banijay.

Christopher said: “With more than 20 years’ global experience in licensing, strategic partnerships, sales, strategic retail placement and marketing, Leila is an accomplished all-round senior executive with a unique perspective on the industry. We are excited she’s joining our team as we look to expand our licensing business this year.”

Loumi added: “Banijay Rights has a fantastic reputation in the global licensing space, so I’m absolutely thrilled to join this team at what is a pivotal time for business. I can’t wait to get started.”