Levi’s debuts college-inspired Felix the Cat collection

Levi’s has launched a Felix the Cat apparel collection.

The ‘Felix the Graduate’ collection is inspired by the idea of Felix in college, with designs that combine ‘college style and 90’s streetwear’.

“We wanted to do a collaboration with Felix that felt unexpected for everyone,” said Karyn Hillman, chief product officer.

“And so, we came up with this concept of Felix the Graduate, and what Felix would be wearing as a student. The preppy, varsity look is so relevant for today, and we like that it felt crisp and smart but still really relaxed and easy.”

“There’s definitely a sense of humour about the collection, which of course is perfect for Felix. We had so much fun putting our spin on the collegiate elements and making them feel fresh and modern, and then combining them with iconic imagery from the Felix archives.”

The collection spans varsity style sweaters, rugby shirts, hoodies, jackets, pants, and tops, with each item in the range showcasing archival Felix graphics.