Licensing Haüs helms partnerships push for John Wayne

Licensing Haüs – a brand licensing agency based in Santa Monica, CA – has been appointed by John Wayne Enterprises as the firm’s exclusive worldwide licensing agent.

Licensing Haüs is tasked with key initiatives that include further establishing John Wayne as a leading brand in Western Lifestyle, identifying themed licensed experiences, expanding the packaged food program and growing the international presence.

“We’re honoured to be trusted with brand stewardship of the John Wayne legacy and look forward to growing the licensing program with thoughtful partnerships that excite fans and introduce his brand ethos to new admirers alike,” said Maria Alcaide, Principal at Licensing Haüs.

Ethan Wayne, CEO of John Wayne Enterprises, added: “The John Wayne brand is timeless over trend and inspires people to become their best selves through honour, courage and grit – hallmarks of the John Wayne ethos.

“Licensing enables us to broaden our reach and develop new products that can inspire this message at scale and we are excited to partner with Licensing Haus to help us grow into the future.”

The appointment follows the opening of John Wayne: An American Experience, a 10,000-square-foot exhibit that gives a tour into the life of John Wayne and boasts a retail space stocked with licensed and limited-edition products.