Lick launches limited edition Heinz Tomato Ketchup red paint

Lick has launched a limited run of Heinz Tomato Ketchup red paint.

The matt paint ‘Red HTK 57’ replicates the dark red colour of Heinz Tomato Ketchup, and also boasts ‘yellow undertones for a burst of fun and optimism, with a dose of black pigment for a timeless feel.’

“Red has the longest wavelength of all colours in the spectrum,” said Tash Bradley, Lick’s Director of Interior Design and Colour Psychologist.

“It’s the first colour we see and feel, stimulating a visceral physical response. In colour psychology, it symbolises excitement, courage, strength, energy and warmth. When red is used effectively, it really commands attention and makes an impact.”

Only 570 tins of ‘Red HTK 57’ have been made. They are available at https://www.lick.com/uk/product/red-htk-57-matt-paint.