Lifeworks deal will “propel Skullcandy into becoming an all-encompassing lifestyle brand,” says Beanstalk

Audio brand Skullcandy has teamed up with Lifeworks to launch Skullcandy branded speakers in 2023.

Brokered by Beanstalk, the partnership with Lifeworks marks the inaugural licensing deal for Skullcandy. The initial launch includes nine different speaker designs and sizes, ranging from ultra-portable to large party speakers.

“Getting back into wireless speakers was a no-brainer, and we just needed to find the quintessential partner that could wield the power of the Skullcandy brand,” said Derek Steiner, Director of Global Brand Partnerships at Skullcandy.

“We found this ideal partner in Lifeworks, who have teamed up with the Skullcandy brand to amplify our presence in the market with distinct youthful energy.”

Jenna DeVico, Director of Brand Management at Beanstalk, added: “Lifeworks has a strong understanding of the Skullcandy aesthetic and the premium nature of Skullcandy’s product and will be able to execute extensions that seamlessly pair back to the brand’s core identity.

“The partnership will propel Skullcandy into becoming an all-encompassing lifestyle brand by enabling existing consumers to see their favourite electronics brand enter new categories. At the same time, new consumers, who have been feeling the need for more expressive audio accessories, will be delighted by the innovation and style of the fun range.”