Lisa Streff joins Global Merchandising Services as SVP of Licensing & Brand Development for North America.

Global Merchandising Services has appointed Lisa Streff as SVP of Licensing & Brand Development for North America.

In her new role, Streff will work closely with Global’s Head of Licensing, Jens Drinkwater, and Director of Licensing, Mary Kean. Her role will focus on growing the North American licensing programs for its roster of clients – and on broadening the scope of its rights represention services.

Streff most recently served as SVP of Global Licensing for Universal Music Group’s Epic Rights and Bravado rosters.

“With a successful track record in music merchandising, Lisa has been instrumental in developing merchandise and licensing programs for some of the biggest artists in the world – including KISS, Aerosmith and Def Leppard – and her expertise will make her a valuable addition to our team, leading Global’s North American efforts as we continue to build and grow our artists’ programs,” said Global’s Chairman Barry Drinkwater.

Streff added: “It has been a thrilling ride over the past 10+ years working in the world of music merchandising starting with my mentor Dell Furano’s Epic Rights through Universal Music Group and now joining the amazing team at Global.

“I am excited to dive in with Jens and Mary to further build the program of Global’s slate of world-class artists.”