Lisle Licensing eyes partners in homewares, fragrances and more for Poodle & Blonde

Lisle Licensing is helming the licensing push for British luxury interiors brand Poodle & Blonde.

Building on the firm’s success as a wallpaper and fabric brand, Lisle is looking to expand Poodle & Blonde’s into homeware and accessories, tableware, kitchenware, luggage and bags – as well as home furniture, fragrance and textiles.

“We wanted to create a brand that was a true reflection of our own sense of style – full of print and colour, bursting with creativity and cool,” said Poodle & Blonde founders Whinnie Williams and Kierra Campbell.

“We have achieved above and beyond our original expectations and believe now is the right time to launch bespoke licensed ranges which engage today’s consumers and push the boundaries of conventional home furnishings.

“We chose the team at Lisle because they understand where we’re at with creativity and pushing boundaries, as well as exploring and developing sustainable options where possible… That makes for an exciting licensing partnership.”

Becky Sherwood, Commercial & Retail Manager at Lisle Licensing, added: “Poodle & Blonde have an extraordinary flair for #stylishnostalgia and #futurevintage, reimagining stylistic home décor of days gone by and bringing it bang up to date for today’s interior trends. We are thrilled they’ve partnered with us and look forward to expanding upon their original vision in consumer products.”