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“Bringing a brand like Parisi to life is a joy,” said Francesca Lisle, MD of Lisle Licensing.
Lisle Licensing has signed as the exclusive licensing agent for Parisi, a new lifestyle brand from husband-and-wife duo, Kelly Brook and Jeremy Parisi.
Lisle Licensing will work with the couple to develop a brand experience that reflects ‘generations of Italian farming heritage and timeless, rustic elegance.’
Rooted in the legacy of the Parisi family farm in Arpino, Italy, the Parisi brand is a celebration of ‘sustainable living, natural ingredients, and cherished traditions.’
Olive oil-based home and lifestyle products will feature in the Parisi product range, including signature oils, candles and diffusers. The brand will also span homewares, including textiles, kitchenware, accessories, as well as health & beauty, outdoor and gardening products and travel accessories.
“Bringing a brand like Parisi to life is a joy,” said Francesca Lisle, MD of Lisle Licensing.
“It’s a rare opportunity to build a story that’s both personal and commercially rich. We’re excited to work with Kelly and Jeremy to ensure Parisi becomes synonymous with authentic southern Italian living and accessible, affordable luxury.”
Jeremy Parisi added: “My wife and I are very excited to be working with the brilliant team at Lisle Licensing.
“As a team, we have worked hard on creating and designing what we feel is a beautiful brand identity steeped in authenticity and our love of Italy. My wife Kelly has fallen in love with the Italian culture and having seen it through her eyes over the past decade and from her experience with licensing we can now envisage a way of bringing our family brand to a new audience and diversifying from olive oil into all areas of licenced retail.”
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