Lisle Licensing to helm product push for The Dogfather by Graeme Hall

Dog trainer Graeme Hall – also known ‘The Dogfather’ – has appointed Lisle Licensing to extend the reach of his brand in the UK, Australia and New Zealand.

Graeme is the presenter of Channel 5’s ‘Dogs Behaving (Very) Badly’, as well as ‘Dogs Behaving (Very) Badly Australia’ and ‘Dog Hospital’. He has also written bestselling books about dogs, hosts a popular podcast and runs private clinics for dogs and their owners.

Lisle Licensing will focus on broadening brand visibility for The Dogfather by Graeme Hall across a range of relevant categories, split into two focus areas: ‘Pets in the Home’ and ‘Pets on the Go’. Pets in the Home will span areas like sleeping, grooming, cleaning, storage and security, while Pets on the Go will include nutrition, treats, travel, walking, activity and play, plus apparel and accessories.

“I am really excited to be developing my own product range with Lisle Licensing,” said Hall.

“This feels like a great next step for the Dogfather brand and I am looking forward to sharing these products with dog lovers in the future.”

Francesca Lisle, Managing Director at Lisle Licensing, added: “We have worked closely with Graeme and his management team for several months to ensure the consumer products programme is strategically planned and with a considered approach. For Graeme it’s important to develop products that align with his work ethics and appeal to both his global fans and client base at multiple category entry levels.

“Having reviewed the current retail landscape we see a huge opportunity for ‘The Dogfather by Graeme Hall’ brand, already recognised and trusted by millions across the world, and will appeal to licensees, retailers and consumers in the UK, Ireland, Australia and New Zealand.”

Graeme Hall is managed by M&C Saatchi Merlin Talent agency, who are working in partnership with Lisle Licensing to launch Graeme’s range.