LMCA revives Revere Ware

Global brand extension agency LMCA is reviving the cookware brand Revere Ware.

First established in 1939, the brand will be returning with a wave of kitchen products, including cookware, bakeware, flatware, kitchen gadgets, and small appliances. One of LMCA’s key focuses will be on ‘capturing the original craftsmanship and durability that made Revere Ware a household name.’

“We are absolutely thrilled to introduce Revere Ware to today’s savvy home cook,” said Ciarán Coyle, President & CEO of LMCA.

“From its conception, Revere Ware was a brand that punched above its weight, and this revival is going to see a return to excellence that takes the industry by storm.”

Alan Kravetz, CEO of Full Sail IP Partners – which acquired Revere Ware – added: “LMCA understands the complexity of the kitchen market and shares our deep respect for Revere Ware’s legacy. With their uniquely skilled team, I have no doubt we will find the right partners to bring our vision to life: affordable, high-performance kitchen products that empower home cooks at any stage of their culinary journey.”