Location Based Experiences to take centre stage at Brand Licensing Europe 2023

The theme for this year’s Brand Licensing Europe show is Location Based Experiences (LBE).

LBE comes to BLE following a successful outing as the theme for last year’s Licensing Expo.

At BLE in October, the LBE theme will be woven into the show through keynote talks and an LBE Pavilion housing up to eight exhibitors showcasing immersive location based experience content.

Elsewhere, an LBE Stage will spotlighting a series of impactful and engaging LBE moments throughout BLE’s three days.

“LBE is already a huge market – valued at $3.29 billion in 2022 – and is only going to get bigger – 30% growth expected by 2030 – as it expands into more categories and touches more diverse audiences,” said BLE event director Ella Haynes.

“The potential for brands to get involved to both drive and benefit from this growth is massive. LBE basically exists to make consumers smile and spark a deeper, more immersive and engaging brand connection that leads to loyalty and purchase – it’s a joyous space to be in.

“Our goal for BLE 2023 is to replicate that joy on the show floor and show retailers, licensees and brands how getting on board can be truly business changing.”

BLE returns to ExCeL London from Wednesday October 4th to Friday October 6th 2023.

Visitor registration will open online in June, and 140 companies are already confirmed to exhibit including Paramount, Bravado, Jazwares, Capcom, Tour de France, Rights & Brands and MGA Entertainment. Pokémon and Hang 10 will have an increased presence at BLE and Stor, BioWorld and The Wombles are exhibiting for the very first time.