Macallan teams with Cirque du Soleil for SPIRIT experience

To mark The Macallan’s 200th anniversary, the whisky brand is launching an experience with Cirque du Soleil.

Hosted at The Macallan Estate in the Scottish Highlands, Cirque du Soleil SPIRIT will run at 8:30pm daily – excluding Sundays – from May 9th to 31st.

The experience takes guests on a journey through ‘taste, smell, sounds and feelings’, with a story focused on Davonna, a fierce spiritual guardian of the Scottish Highlands, and a young colourist named Ayla.

“Celebrating two centuries of unparalleled craftsmanship and tradition, this collaboration brings two iconic brands together, both dedicated to constant innovation; resulting in a one-of-a-kind experience which is uniquely inspired by the Highlands and the story of our brand so far,” said Jaume Ferràs, Creative Director at The Macallan.

“Bridging the gap between the art of whisky making and the spectacle of performing arts, creating an unforgettable experience that is deeply rooted in the nature that surrounds us at The Macallan, our rich history, and our bold vision for the future. We look forward to welcoming guests from all over the world to our Estate, offering them the opportunity to take in an exclusive experience and a bespoke whisky tasting surrounded by nature, all unique to The Macallan.”

Marie-Hélène Delage, Creative Director at Cirque Du Soleil, added: “Cirque du Soleil SPIRIT is a spectacular collaboration based on mutual respect. Through harmony paralleled with nature and storytelling, we’ve forged a unique partnership that highlights the strengths of both of our brands.

“With this invitation, we’re welcoming guests to a transformative experience in the timeless beauty of The Macallan Estate. Together, we’ve written a tale that celebrates the beauty, wonder and deep connection we all share with the natural world.”

For more information, head to: https://www.themacallan.com/en/experience-the-macallan/book-the-macallan-cirque-du-soleil-spirit