Mark Kingston joins ZAG as Senior Vice President of Global Consumer Products

ZAG has welcomes Mark Kingston to the newly created role of Senior Vice President of Global Consumer Products.

Kingston joins ZAG following an 11-year career at Paramount where he served most recently as SVP of International Consumer Products. At ZAG, he will report to Julian Jacob Zag, EVP of Global Operations and Head of Consumer Products.

“Mark is an entrepreneurial, accomplished, and results-oriented executive with broad international experience who can spearhead ZAG’s licensing and merchandising activities around the globe,” said ZAG Founder and CEO Jeremy Zag.

“His expertise at Paramount in developing innovative and sophisticated solutions to deliver some of the world’s top-grossing global brands will be invaluable at ZAG as we continue to grow and I look forward to working together with him.”

In his new role, Kingston will spearhead the ongoing growth of ZAG’s consumer products business, spanning licensing and merchandising, promotions, gaming and location-based experiences for all IP in ZAG’s portfolio.

Kingston added: “ZAG’s content resonates with broad audiences around the world, delivering first-class family-friendly storytelling grounded in real life with a little touch of magic to help the characters not only fight supervillains, but also help them to discover themselves – all delivered with a sophisticated cinematic experience.

“It’s an incredible opportunity to join ZAG, work alongside Julian and lead the respected team of executives as the company continues to focus on developing products and experiences that inspire a new generation.”