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The launch marks the first ever brand collaboration for M&S’ sweets brand.
Marks and Spencer has partnered with Nails Inc for a line of Percy Pig scented nail polish.
The launch marks the first ever collaboration for M&S’ popular sweets brand.
Nails Inc is launching two Percy Pig shades in ‘Pig-ture Perfect’ and ‘Kind of Pig Deal’. Both polishes dry down to release the signature Percy Pig scent.
M&S spent a year working with Story.1888 – The Point.1888’s creative marketing sister agency – exploring brand partnership strategies ahead of the Nails Inc deal.
“What other brand has the kind of reach and iconic status that Percy does?” said Martin McLaughlin, Director of Strategy, and Co-Founder of Story.1888.
“The ideas just flow with this one and the opportunities for how Percy can now branch out into more categories and emerge in more areas of our homes and lifestyle will be very exciting to see.”
Check out the Nails Inc Percy Pig launch here.
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