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The collaboration sees the launch of a limited-edition comic book as well as in-person events aimed at inspiring vaccine confidence.
Marvel Entertainment has teamed with SOMOS Community Care – New York City’s leading physician-led network of community doctors – on a back-to-school information campaign around COVID-19 vaccinations.
The three-month campaign brings together the Avengers and the Black, Latino, and Asian primary care physicians to educate the public on vaccinations and expand outreach in New York City.
The collaboration will include the distribution of a limited-edition comic book, Avengers: We Are Resilient, and poster series, as well as in-person events to encourage families to learn about the vaccine.
SOMOS will distribute 20,000 comic books, 20,000 lithographs, and release a ‘video comic’ to tell the story of the Avengers, frontline healthcare heroes, and a Latino family as they unite to inspire vaccine confidence and share vaccine information within underserved communities.
“This road to recovery runs through the immigrant communities of colour that have been hit hardest by this pandemic and left behind in a vaccine roll-out marked by inequity and misinformation campaigns,” said Henry. R Muñoz, III, co-founder of SOMOS US and owner of Funny Or Die.
“Being able to unite Marvel Entertainment with the trusted voices from the community doctors of SOMOS Community Care in a public education campaign designed to drive awareness is a really big deal. This campaign symbolises where art meets purpose and shows that people nationwide can come together and build community, and look together to the future.”
Dan Buckley, President of Marvel Entertainment, added: “Marvel has always told stories to entertain, inspire, and reflect the world around us. As many communities continue to grapple with the effects of COVID-19, it was important to us to help promote vaccine awareness and confidence in New York City.
“We are thrilled to collaborate with SOMOS Community Care for this new comic book and campaign to continue to educate and encourage our communities during these trying times.”
The special edition comic, stand-alone posters, and ‘video comic’ can be viewed at somosvaccinations.com.
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