Mattel, AirConsole and BMW Group bring UNO into in-car gaming

Mattel has partnered with AirConsole and BMW Group to bring UNO to the world of in-car gaming.

UNO Car Party will roll out via the AirConsole platform to over 500,000 BMW and MINI vehicles over-the-air from August 21st.

Stationary drivers can use AirConsole’s unique game controller system to connect any passenger to the game using their personal devices. Up to four players can experience the game.

“We continue to increase the value of the overall digital experience for our customers,” said Stephan Durach, Senior Vice President of the BMW Group Development Connected Company and Technical Operations.

“Our partners AirConsole and Mattel are helping make in-car gaming into a new social experience, and I am thrilled to offer a family-favourite game like UNO for this exciting innovation.”

Anthony Cliquot, CEO of AirConsole, added: “UNO beautifully illustrates the strengths of AirConsole with a game accessible to everyone, a bespoke integration to the car hardware and our phone-controlled gaming experience.

“Each player can secretly see their own cards on their phone while playing on the infotainment system of the car. This is an experience that would be impossible to achieve using only touchscreen or bluetooth controls on the infotainment system.”

Erika Winterholler, Head of Business Development, Digital Gaming at Mattel, said: “UNO is perfect for in-car gaming because it’s highly engaging and brings people together.

“Its simple rules are easy to learn and endlessly captivating, making it ideal for both short pit stops and extended play sessions. UNO’s social nature turns every journey into a fun experience, and we’re so excited to bring this spirit to consumers in an innovative way with our partners at BMW and AirConsole.”