Mattel and Warner Bros. Discovery Global Consumer Products sign multi-year licensing partnership for DC

Mattel and Warner Bros. Discovery Global Consumer Products are embarking on a multi-year licensing agreement for DC’s library of characters and stories.

Mattel will develop and market a full range of DC-themed action figures, playsets, accessories, role play products and adult collectibles, starting in the second half of 2026. The agreement spans all DC stories and characters.

“It is an incredibly proud milestone to welcome DC back to Mattel,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

“We look forward to leveraging our Mattel Playbook approach to brand management, product design, and innovation to bring DC’s popular characters to life across all channels. This renewed partnership will reflect our shared passion for engaging and inspiring fans and collectors of all ages.”

Robert Oberschelp, Head of Warner Bros. Discovery Global Consumer Products, added: “Warner Bros. Discovery’s new agreement with Mattel arrives as DC kicks off an exciting new chapter in 2025. Our collaboration with Mattel will lead to all-new offerings celebrating DC’s rich legacy and future storytelling across publishing, animation, TV, and film.

“Every story and character, from Batman, Superman and Wonder Woman’s heroics to The Joker and Harley Quinn’s troublemaking, are prime inspiration for a new partnership that combines the power of Mattel and the global appeal of DC.”