Mattel debuts Hot Wheels Formula 1 collection

Mattel has debuted a range of Hot Wheels Formula 1 products, following the launch of the first limited-edition Hot Wheels Formula 1 car in 2024.

The range brings to life eight Formula 1 teams across Hot Wheels Singles, 5-pack and Premium products. Each 1:64 die-cast car is built to race on the Hot Wheels orange track, while the premium cars feature intricate details to replicate an actual F1 car. These include a metal body and chassis, authentic team liveries and Pirelli branded tyres.

The collection also includes the Hot Wheels Formula 1 Sprint & Grand Prix Race Circuit track sets. This sees racers battle to overtake each other on sets equipped with gas pedal booster and a manual DRS diverter.

“The spirited response from fans around the world following our Hot Wheels and Formula 1 announcement has been thrilling,” said Roberto Stanichi, EVP of Hot Wheels and Global Head of Vehicles and Building Sets at Mattel.

“The next phase of the partnership is all about giving fans the products and experiences that bring the worlds of Hot Wheels and F1 together in a way that has never been done before, and we’re just getting started.”

Emily Prazer, Chief Commercial Officer at Formula 1, added: “It’s fantastic to see the Hot Wheels Formula 1 collection hit the shelves. We want to increase our fans’ passion for racing, and these superbly and intricately designed cars will allow fans to experience the drama and excitement of Formula 1 in the palm of their hands every time they play at home.”