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“To take the classic Rock ‘Em Sock ‘Em game, with Mattel as my partner, and align it with the kind of world building, franchise making success we have had with Universal, is truly exciting,” said Diesel.
Mattel Films is developing a live action film based on its Rock ‘Em Sock ‘Em Robots game.
Mattel Films is working with Universal Pictures and Vin Diesel’s production company, One Race Films, on the project, with Diesel also attached to star in the film.
Mattel Films will produce the project alongside Diesel and Samantha Vincent from One Race Films. Ryan Engle penned the screenplay for the action adventure, which follows a father and son who form an unlikely bond with an advanced war machine. Kevin McKeon will lead the project for Mattel Films.
“To take the classic Rock ‘Em Sock ‘Em game, with Mattel as my partner, and align it with the kind of world building, franchise making success we have had with Universal, is truly exciting,” said Vin Diesel.
Robbie Brenner, executive producer of Mattel Films, added: “We are proud to bring this iconic piece of Mattel IP to life on the big screen with our tremendously talented partners Vin Diesel, One Race Films and Universal.
“Our rich library of franchises continues to yield compelling stories and we look forward to creating what is sure to be a thrilling action adventure for the whole family to enjoy with Rock ‘Em Sock ‘Em Robots.”
Rock ‘Em Sock ‘Em Robots is the second project between Mattel Films and Universal Pictures, which are also developing a movie based on the Wishbone television series.
Other Mattel Films projects in development including movies based on American Girl, Barbie, Barney, Hot Wheels, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Thomas & Friends, UNO and View-Master.
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