Mattel teams with Cloudco for Barbie Cutie Reveal Care Bears Series

Mattel has partnered with Cloudco Entertainment to launch the Barbie Cutie Reveal Care Bears Series.

The range features Barbie and Chelsea dolls dressed as their favourite Care Bears characters. Fans remove the plush animal costume to reveal a Barbie or Chelsea doll styled as one of three Care Bears characters: Cheer Bear, Share Bear, or Grumpy Bear.

Features include a reversible plush top that turns into a super-soft oversized fleece jacket and a flippable costume head that transforms into a bed for the mini Care Bears friend.

The products will be rolling out across all global markets, with North America and the Asia-Pacific regions launching this holiday season, followed by the United Kingdom, Europe, the Middle East, and Latin America from Q1 2025.

“With the Barbie Cutie Reveal Care Bears series, fans will love discovering and collecting all the surprises in this adorable series,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

“This collaboration brings these iconic characters together in a way captures the magic of discovery and the joy of surprises – offering fun for everyone”