Mattel teams with HMD for Barbie Flip Phone

Mattel has partnered with Human Mobile Devices – Europe’s largest smartphone manufacturer – to create the Barbie Flip Phone.

Arriving this summer, HMD’s Barbie Flip Phone promises to ‘embody the vintage chic of the original girl empowerment brand with a dash of pink and – of course – sparkle’.

“Is it time to swap reel life for real life and take a breather from all the interruptions of notifications?” said Human Mobile Devices Chief Marketing Office, Lars Silberbauer, adding: “We’re thrilled to partner with Mattel, a company that shares our commitment to meaningful innovation and societal change.”

Ruth Henriquez, Head of Consumer Products, Publishing, and LBE at Mattel EMEA, added: “At the heart of Mattel is design and innovation, and this latest collaboration is another step forward in that direction. The Barbie x HMD launch promises to be an exciting moment for Barbie fans of all ages, we’re excited to flip the switch and unveil it to the world at Mobile World Congress.”