Mattel welcomes Mara Verzé as Head of UK Consumer Products

Mattel has appointed Mara Verzé as Head of UK Consumer Products.

Mara joins Mattel EMEA from Authentic Brands Group, where she was responsible for brands like Nautica, Nine West, Forever 21 and Izod within EMEA and India region.

“We are delighted to welcome Mara to the Mattel EMEA team,” said Ruth Henriquez, Senior Director Licensing, Publishing and LBE EMEA at Mattel.

“Her extensive experience and proven track record in managing diverse brand portfolios and driving retail profitability make her an invaluable addition. We look forward to leveraging her expertise to further strengthen our consumer products presence in the UK market.”

Mara Verzé added: “Joining a team whose passion and imagination created such iconic brands and products is a dream come true.

“I look forward to working with the entire Mattel team to build on their incredible momentum and play a role in the execution of Mattel’s full franchise strategy, inspiring and entertaining our fans in the UK and beyond.”