Mattel’s Richard Dickson to deliver ‘Barbie x Fashion’ keynote at BLE 2022

Mattel President and COO Richard Dickson will deliver the keynote talk on day one of this year’s Brand Licensing Europe show.

Dickson’s ‘Barbie x Fashion’ keynote – taking place at 1PM on Tuesday, September 20th – will explore Barbie’s fashion legacy to date, while also looking ahead at the brand’s bright future in this space.

“Barbie is one of the world’s greatest fashion and licensing icons, collaborating with everyone from Balmain, Karl Largerfeld, Moschino and Diane von Furstenberg, to M.A.C. and River Island,” said Informa Markets SVP of Licensing Anna Knight.

“And, like all fashion icons, she has evolved, disrupted, inspired and led from the front – she is the perfect star to take centre stage during BLE’s fashion themed year and it’s no surprise she was labelled ‘The forever icon’ by Italian Vogue. Thank you, Mattel and Richard Dickson – we can’t wait for your keynote at BLE in September.”

Brand Licensing Europe is Europe’s leading trade event and takes place from September 20th to 22nd 2022 at ExCeL London. Registration is free and open now.