Maurizio Distefano bolsters Baileys’ Italian licensing slate with Mec3

The latest addition to the line-up is gelato and pastry maker Mec3 with Baileys ice cream, while Bauli is readying a Baileys Colomba – a traditional Italian cake – for Easter. It joins other popular items in Bauli’s Baileys line, including the Pandoro and the Panettone.



“We are very proud of the results that Baileys is achieving,” said Maurizio Distefano, President of the agency.

“We increasingly believe in the licensing market in the food category, which, especially in Italy, is rapidly expanding. The products made have shown how versatile Baileys is and how it can bring its unrivalled elegance and taste to a wide range of sweet foods.”