Mental health brand CupOfTherapy secures US apparel partner in Jerry Leigh

Finnish mental health brand CupOfTherapy has appointed Jerry Leigh as its official apparel partner in the US.

Jerry Leigh’s CupOfTherapy apparel line lands in Target next month and features the brand’s messages of positivity and distinctive animal illustrations.

The deal was a collaboration between CupofTherapy’s North American agent, FanGirl Consulting and Brand Management, and Mix Licensing Group.

CupOfTherapy explores themes of wellbeing and mental health through illustrations of animals. The brand’s messaging and artwork is created by psychotherapy professional Antti Ervasti and internationally renowed illustrator Matti Pikkujämsä.

In addition to the apparel program, CupOfTherapy’s Self-Care Every Day: Daily Doses of Kindness and Self-Compassion book has made its English-language debut, with pre-orders taken on Target.com, Walmart.com and other locations.