MGA Entertainment teams with BBC Studios for Little Tikes Bluey range

MGA Entertainment has partnered with BBC Studios on a Bluey range under the Little Tikes brand.

The line spans the Bluey Grannies Car Coupe, Bluey Bushland Adventures Splash Pad, Bluey Beach Day Sand Box and Bluey Beach Water Table.

“Little Tikes is over the moon to partner with BBC Studios to bring a new theme to our top-selling toys for Bluey fans,” said Isaac Larian, Founder and CEO of MGA Entertainment.

“When BBC Studios approached us about this partnership, it was a no-brainer. We were already fans of Bluey’s life lessons, especially trying your best and the importance of family, and felt that Little Tikes’ ‘built to be unstoppable’ message mirrored those values. We are proud to welcome Bluey to the Little Tikes family, where kids are empowered with unstoppable, imaginative play.”

Suzy Raia, SVP Global Consumer Products at BBC Studios, added: “BBC Studios is ecstatic to partner with a heritage toy brand like Little Tikes to create a line of interactive Bluey toys.

“The idea for the partnership was inspired by the Grannies episode when Bluey and Bingo play dress-up as grannies Janet and Rita. It became evident that the little car they play in is similar to a Little Tikes Cozy Coupe, and we knew we had to bring this concept beyond the screen and into the playrooms of our fans.”

The Bluey-inspired Little Tikes toys are available at major retailers internationally.