Mighty Jaxx bolsters collectibles slate with​ Japanese IP, including Naruto, Godzilla and Bleach

Mighty Jaxx is bolstering its portfolio with lines of collectibles based on five Japanese brands – Bleach, Digimon, Godzilla, Naruto and Tamagotchi.

The ranges will span blind boxes, plush toys, art toys and luxury collectibles.

“This expansion will cement our role in shaping the future of collectibles and pop culture, bringing fans closer to their favourite worlds in unprecedented ways,” said Jackson Aw, CEO of Mighty Jaxx Group.

“By leveraging our artist partnerships and unique designs, we’re excited to bring these cultural icons to life in a way that speaks to both longtime fans and new collectors.”

The deals build on Mighty Jaxx’s previous successes with popular anime series One Piece and Jujutsu Kaisen.