Miraculous strikes new deals across Middle East, Turkey, Africa and India

Miraculous Corp is reporting success for Miraculous – Tales of Ladybug and Cat Noir across the Middle East, Turkey, Africa and India.

Miraculous Corp has renewed its licensing agreement with Spacetoon Events to bring more entertainment experiences for the brand to the MENA region through themed events, live shows, meet and greets, and more.

This month will also see fast food chain Herfy, one of the largest in the Middle East, launch a Miraculous “Chibi” kids Happy Meal program.

In Turkey, İçim has launched Miraculous milkshakes, while a oral care line will land from Banat in Q4. Themed frozen ready meals will soon be available from SAI Group Kandiz across the UAE, and Saudi Arabia, as well as the UK. Initial offerings include Spaghetti Bolognese, Shepherd’s Pie, and Tomato Mascarpone Spaghetti which will be available from November.

Elsewhere, Procos is launching party products across the Middle East, as well as Europe and the US from Q3, while Striders in India has debuted Miraculous school backpacks. Also in India, SKI Plastoware is debuting a range of lunch boxes, water bottles and pencil boxes in August, and Dhananjai Lifestyle is launching apparel.

Finally, across South Africa, retailer Ackermans is launching a line of girls’ tees, leggings and skirts from Power House Clothing Company.

“With its rich tapestry of cultures and languages, the Middle East, Africa, Greece, Turkey and India have embraced Miraculous with enthusiasm” said Carlotta Caracciolo, Vice President, Licensing & Retail MEA, Turkey, Greece & India, at Miraculous Corp.

“The series blends action, adventure, and positive messages that have struck a chord with viewers, making it a household name, and to cater to our growing fanbase, we are launching a wide range of events and products tailored to these markets. These includes back-to-school items, apparel, and food and beverages.”