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“The themes of sustainability and co-existence from the movie fit perfectly with the visions our designers generally have when designing new collections,” said Molo CEO Mogens Jepsen.
Scandinavian clothing brand Molo is launching a Jurassic World kidswear collection.
The range sees dinosaurs printed on styles such as t-shirts and sweatshirts, and the Jurassic World logo embroidered on cargo pants, shorts, hoodies, and jackets.
The collection also spans items for babies and toddlers, as well as homewear and swimwear.
“Collaborating with Molo on this Jurassic World children’s collection enabled us to combine elevated design and socially conscious production – creating a perfect connection to the upcoming film,” said Marc Low, general manager and senior vice president of global lifestyle for Universal Brand Development.
“Luxury and specialty retailers around the world will delight in this bold and colourful collection that appeals to kids and parents.”
Most of the styles in the collection are made responsibly in 100% GOTS certified organic cotton or with recycled fibres from post-consumer waste.
Molo CEO Mogens Jepsen added: “The themes of sustainability and co-existence from the movie fit perfectly with the visions our designers generally have when designing new collections. To work with Universal has been an exciting and special experience and it has been thrilling to learn about another form of creative world and to explore our synergies.”
The Molo x Jurassic World capsule collection launches later this month.
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