Moomins get the Stan Smith treatment in new adidas collaboration

adidas has partnered with Moomin Characters to launch a Moomins collection, spanning apparel, footwear and accessories.

“We were creating a collection that focused on themes of adventure, nature and fun – there was no better fit than the Moomins!” said Francesca Stevenson, Product Manager at adidas.

“We wanted to create a collection that celebrated the playful and adventurous nature of the Moomins and bring this to life by using the beautiful and iconic artworks across our range.”

The collections includes a Moomins take on the Stan Smith shoe, with character outlines present on the tongue and the back of each shoe. Elsewhere, the Adidas Adilette Cork shoes feature an illustration of Moomintroll heading off on an adventure across the band.

The Moomins Nizza platform sneaker features an all-over print featuring Moomintroll and Snorkmaiden, while accessories include an embroidered baseball cap emblazoned with a Moomin motif.

Elsewhere, the children’s collection sees the Moomins featured on the classic adidas Superstar and the Superstar 360.

Roleff Kråkström, Managing Director of Moomin Characters, added: “This collaboration perfectly captures the adventurous spirit which the Moomins are known and loved for.

“It’s so exciting to see these classic Adidas designs combined with Tove Jansson’s much-loved character illustrations – we’re sure the collection will be a hit with fans all over the world.”