Moonbug bolsters consumer products team with Janice Lam and Helen Genia

Moonbug Entertainment has welcomed Janice Lam and Helen Genia as Global Hardlines Directors for its Consumer Products division.

Janice is responsible for managing global master toy and hardlines licensing partners, predominantly based out of North America, while Helen will be responsible for overseeing all regional and global EMEA based partners.

Both roles report to Duncan Tate, Global Head of Hardlines, Consumer Products.

Prior to Moonbug, Janice was Vice President, Licensing, North America at eOne where she was integral in the strategic growth and expansion of global hit brands’ licensing business, across all toys, games and publishing.

“Moonbug’s licensing and merchandise team is going from strength to strength and I am honored to be joining the team at such a key time in their expansion,” said Janice Lam, Global Hardlines Director, Consumer Products at Moonbug Entertainment.

“I am looking forward to working with our existing and future partners to create everlasting memories for our fans and bringing our much loved IP’s to pre-schoolers and families across the Globe through new and innovative product lines.”

Prior to joining Moonbug, Helen worked for Mattel for eight years, most recently holding the position of Head of Licensing UK, Europe, Middle East & Russia and Hardlines EMEA, where she was responsible for the licensing business. Prior to Mattel Helen was at Hasbro Europe for 18+ years where she held a variety of roles across different business segments.

“I am extremely excited to be joining such an innovative company at the forefront of the children’s entertainment sector,” said Helen Genia, Global Hardlines Director, Consumer Products at Moonbug Entertainment.

“I am looking forward to working with the team and our partners in order to create high quality, innovative and relevant products that will allow children across the globe to interact with their favorite characters and expand their imagination.”

Duncan Tate, Global Head of Hardlines, Consumer Products at Moonbug Entertainment, added: “Both Helen and Janice have a wealth of relevant experience and expertise that I am confident will be invaluable for the growth of Moonbug’s Consumer Products business. Their roles will play a key part in our continued rapid expansion. I am very much looking forward to working with them both at such an exciting and important time in the Moonbug journey.”