Moonbug’s Katelynn Heil on bringing Blippi and Dove together to help instil body confidence in kids

Katelynn, it’s great to chat. Blippi has teamed up with Dove on new content aimed at helping parents and children have important conversations about self-esteem. How did this partnership come about?
About a year and a half ago, we began discussions with Dove after discovering that self-esteem development starts as early as age four. Despite Dove typically focusing on kids around eight or nine, we shared this insight and after further validation with CAR, we saw an exciting opportunity to collaborate and bring important body image conversations to younger audiences.

You then embarked on a research project that informed the content. Talk us through that.
Moonbug’s brand partnership team led the research, which was crucial since Dove hadn’t previously engaged with such a young group. We went the extra step to have the content validated by research, which was confirmed to drive significant body confidence within kids four and six. This validation was key in guiding our content creation, leading to music videos with a protective effect on body appreciation when compared to regular child’s programming without size diversity and body confidence messaging.

What are the desired effects of the campaign with Dove?
The collaboration with Blippi is designed to instil body confidence and self-esteem at an early age, before societal pressures begin to take hold. By addressing real-world issues like body image and confidence, this partnership creates a safe space for parents and children to communicate openly, helping them navigate important conversations at home. Through music, live-action role models and relatable content, it offers families the tools to foster healthy self-esteem together.

Dove and Moonbug are leveraging their platforms to make a lasting difference in children’s lives, showing that when brands align with a meaningful cause, they can drive positive change.

Now, Moonbug has a whole host of brands, so what makes Blippi particularly suited for this type of collaboration?
Blippi is perfect for this initiative because the brand resonates deeply with the target age group of four-year-olds and reaches a vast audience, especially on YouTube, where content is accessible and free. The live-action format also allows kids to see real people – Blippi, Meekah and friends of different sizes, backgrounds and abilities – making it easier for them to feel represented and connected.

“When brands align with a meaningful cause, they can drive positive change.”

This partnership between Moonbug and Dove truly highlights how brands can go beyond commerciality and become powerful forces for good.

Absolutely. Now, Blippi has proved to be an incredibly versatile brand when it comes to content partnerships and consumer products. What gives the brand that kind of elasticity?
Blippi’s versatility in content partnerships and consumer products comes from his strong connection with young audiences and his global reach on platforms like YouTube. His infectious excitement and sense of wonder turn learning into a fun adventure, making each collaboration feel authentic and seamless.

Blippi ignites curiosity in children, equipping them with the practical knowledge they need to explore the world confidently. His innovative, digital-first content creates a safe and enjoyable learning environment for kids aged two to six, allowing them to learn, laugh and grow through curiosity-driven experiences. Every partnership, whether educational or purely playful, aligns with Blippi’s core mission to nurture curiosity and promote learning in an engaging, kid-friendly way.

“Blippi ignites curiosity in children.”

Are there areas that Blippi hasn’t extended into yet that you feel remain ripe with potential?
We’re fully committed to creating content that resonates with our audience , while exploring important themes like self-esteem and body image. Addressing the issues that impact kids and families is always a top priority for us. As for our partnership with Dove, we’re excited about the possibility of continuing our collaboration and expanding on this meaningful work together.

Looking ahead, what other activations should we keep an eye out for from Blippi?
This year marks Blippi’s 10th anniversary, and the celebration continues! We’re thrilled to bring you exciting new content that’s sure to delight even the biggest Blippi fans, showcasing the biggest vehicles and everything that makes Blippi so special. From exciting new celebrity and partner collaborations to more hit Blippi bangers, plus our brand-new live show – Blippi: Join the Band Tour – now touring across 60 markets with a live band on stage, there’s so much to look forward to!

Terrific. Thanks again Katelynn.