Moose Toys debuts MrBeast Lab collection, co-created with MrBeast

Moose Toys has detailed its collaboration with YouTuber MrBeast, AKA Jimmy Donaldson – the MrBeast Lab line.

Co-created with MrBeast, the MrBeast Lab line features small-scale collectibles and action, vinyl and collector’s figures.

“This collection is the result of two of the world’s best creators joining forces to develop the most groundbreaking new toy brand,” said Paul Solomon, CEO, Moose Toys.

“When we find partners like MrBeast, who share our irreverent spirit and appetite to disrupt, the sky is the limit. Today’s launch is just the beginning of what’s to come for Moose and MrBeast as we continue to develop the brand to new heights.”

MrBeast will feature the line in new content on YouTube. His YouTube channel is the number one most subscribed channel in the world with more than 289 million subscribers.

“Moose Toys is always pushing boundaries to innovate in new ways and we’re going to blow up the toy industry with this line,” said Donaldson.

“Their dedication to the smallest details and challenging themselves to go beyond the point of disruption is how I approach every aspect of my brand. I’m super pumped about this partnership and know my fans are going to love it.”

The full range inlcudes MrBeast Lab Swarms, a series of more than 100 micro collectibles that puts fans at the centre of the creation process. Using the included test tube, fans add water, cap the tube and shake it to accelerate the fizz action-reaction that reveals the Swarms.

Elsewhere, the MrBeast Lab Mutators – complete with test tube, mutation fluid, mutation chamber and “bio link” fingerprint – sees kids “mutate” a blue panther into a mega beast Mutator. Completing the range are MrBeast Lab Vinyl Figures and MrBeast Lab Collector Figures, inspired by the MrBeast logo.

The line will be available in the US and UK across July and August, and additional global markets through the fall season.