Moose Toys kicks off Tile Town range with Bluey and Jurassic World sets

Moose Toys is launching a new line of magnetic building play-sets called Tile Town.

Tile Town kicks off with licensed sets centred around Bluey and Jurassic World. These will launch in October alongside Pet Clinic and Fire Station themes, with more to follow.

“We’re adding the Moose wow to the building playset category” said John Coyne, Chief Brand Officer at Moose Toys.

“We took a new approach to the category with magnetic tiles that can be used to build recognisable playsets that have incredibly unique play features and characters for kids to interact with. It’s all about the simplicity of ‘click, build, play.’”

Tile Town features magnetic “action tiles” and figures. When the special magnetic figures are played on an action tile, it activates movements such as blasting a water cannon, opening doors, dancing and other theme-specific actions.