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“This agreement offers a perfect showcase for the famous Motul livery and will delight hobbyists and motorsport enthusiasts everywhere,” said Motul’s Laurent Taieb.
Motoring lifestyle brand Motul has teamed up with Sunrich Toys & Hobby for a range of model cars featuring the classic red and white Motul livery.
The collection will include detailed race cars from IMSA, WEC and Le Mans and are set to launch in summer 2022.
“Like many racing fans, I grew up watching Motul-sponsored BMW and Honda race cars, so it is a dream come true that I can work with the iconic Motul brand,” said Sunrich President Glen K. Chou.
“This partnership will not only allow us to gain access to the vintage Motul race car livery, but it will also help us to connect with various Motul racing teams around the world. We look forward to working with Motul to develop a wide range of brand-related racing models.”
Laurent Taieb, Licensing Manager at Motul, added: “Motul’s strong association with some of the biggest motorsport manufacturers and events on the planet is part of what makes it a classic brand.
“This agreement, with a company that is a byword for craftmanship and style, offers a perfect showcase for the famous Motul livery and will delight hobbyists and motorsport enthusiasts everywhere.”
The deal was brokered by WildBrain CPLG, Motul’s global licensing agent (excluding APAC).
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