Natural History Museum welcomes Jurassic Park-inspired shop

A Jurassic Park pop-up shop has opened at London’s Natural History Museum.

Celebrating the iconic film’s 30th anniversary, Universal Pictures, Amblin Entertainment and the Natural History Museum have collaborated to transform one of the Museum’s stores into a replica of the shop featured in the original 1993 film.

The shop – located near Earth Hall in the Museum’s Red Zone – sells Jurassic Park toys, homeware gifts and apparel, as well as items from the exclusive Natural History Museum x Jurassic Park range, including pin badges and key rings.

“The iconic Jurassic Park film is very close to our hearts and we cannot wait to host this unique retail experience for fans of all ages to enjoy,” said Sam Barnes, Retail Commercial Manager at the Natural History Museum.

“The Museum is home to world-famous dinosaurs so there couldn’t be a more appropriate location for this store. Our fantastic range of toys will inspire young minds to take interest in the fascinating world of natural history, while our homeware and prints will make great gifts for adults who grew up with this nostalgic treasure of a film. Don’t forget to take a selfie by the gates!”

Paul Bufton, Vice President EMEA, Universal Products and Experiences, added: “It’s a privilege to be celebrating 30 years of Jurassic Park. The Natural History Museum is one of the UK’s most iconic attractions and we couldn’t think of a more fitting collaboration. Together, we’ve created an innovative and engaging retail experience, and we are excited to be bring new and fun products to even more fans.”

The replica shop will be open until September 2023.