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“YouTube is the ideal stage to bring everyone’s favourite Smashlings to life and connect with the younger digital generation,” said Mellany Welsh, VP of Nelvana Enterprises & Kids Can Press.
Nelvana and and Toikido has debuted six new Piñata Smashlings shorts on Nelvana’s ‘Keep it Weird’ YouTube channel.
Produced by Nelvana and based on the popular Roblox game, the shorts introduces the Smashlings as they ‘learn to be heroes while celebrating being exactly who they are’.
“Our team has loved the challenge of giving these adorable and iconic characters their own distinct personalities,” said Mellany Welsh, VP of Nelvana Enterprises & Kids Can Press.
“With their eclectic and hilarious escapades, the Smashlings are sure to captivate kids worldwide with their shenanigans. As the game continues to soar in popularity on Roblox, YouTube is the ideal stage to bring everyone’s favourite Smashlings to life and connect with the younger digital generation.”
Toikido CEO Darran Garnham added: “Piñata Smashlings is an ever-expanding, multi-platform franchise that encompasses gaming, animation, music, toys, publishing, collaborations, and more.
“Nelvana is the perfect partner for the brand as they breathe vibrant life into our cherished characters, promising a vivid and engaging entertainment experience for kids as we launch the new shorts on YouTube.”
Nelvana is also in the process of developing an animated children’s series inspired by Piñata Smashlings, which has been played two million times since its debut in the summer.
Check out Nelvana’s Keep It Weird YouTube channel here, or watch one of the shorts below:
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