Netflix celebrates Stranger Things Day with limited-edition cereal, toys and pop-up stores

Netflix has detailed a range of collaborations celebrating Stranger Things Day, taking place on November 6th.

Walmart, Target, Amazon, Foot Locker, Snipes and Zalando are all launching Stranger Things merchandise, and the official Netflix store has a range that includes limited-edition cereal from General Mills.

Elsewhere, Dark Horse Comics is publishing a festive Stranger Things comic book while in Latin America, Estrela is launching two Stranger Things-themed Susi Dolls.

In Europe, Sephora will feature a Merci Handy beauty collection online and in stores, including a pop-up store at their flagship Champs-Elysees location, and Panini will celebrate with a range of games, puzzles and collectible trading cards.

In Asia, All Rights Reserved has partnered with Futura Laboratories to create an exclusive collectible figure of Eleven with the phrase “Friends Don’t Lie” written out in Futura’s signature handwriting. The Eleven figure will launch with a matching limited edition apparel range, available globally.

In the US, fans can take a tour of the first-ever Stranger Things pop-up stores located in New York City’s Times Square and at The Americana at Brand in Los Angeles. The retail experiences will offer fans access to memorabilia and merchandise, as well as the chance to journey through iconic show locations like Joyce’s house, the Palace Arcade, Starcourt Mall, the Russian Lab, the Upside Down, and Hawkins High.

Check out shots of the pop-ups below: